Editorial & Affiliate Disclosure

Last updated 23 July 2026

This site exists because the equestrian trade is unusually good at obscuring where money goes. It would be absurd to run it without being explicit about where our own money comes from, and what that does and does not buy.

We take no sponsorships and no brand deals

No manufacturer, retailer or distributor pays us to appear on this site or on the Hoof & Honest YouTube channel. We do not sell placements in rankings. We do not accept payment to remove or soften criticism. No brand is given advance sight of an article or a video before it publishes.

If that ever changes for a specific piece, the piece will say so at the top, in plain language, before you read anything else.

Affiliate links

Some articles may contain affiliate links. If you follow one and buy something, we may earn a small commission from the retailer at no additional cost to you. The price you pay is identical whether you use our link or go direct.

Three rules govern how we use them:

• A product is never included, excluded, ranked higher or described more warmly because of a commission. The verdict is written first; links are added afterwards, if at all.
• We link to products we criticise as readily as products we recommend, where a link is useful to you.
• Any article containing affiliate links carries a visible disclosure within the article itself, not only on this page.

How we handle facts

Every factual claim about a brand — where a product is made, what it is made from, who owns the company, what a study found — is traced to a primary source. That means a manufacturer’s own statement, a published paper, a company filing, or a named trade publication. We do not repeat claims sourced from affiliate content farms or from a brand’s own marketing copy dressed up as an independent finding.

Where we are expressing an opinion or a judgement, we say so explicitly rather than presenting it as an established fact. Prices, shipping thresholds and promotional terms change constantly; where we cite them, treat them as accurate at the time of writing and check before you buy.

Corrections

We get things wrong sometimes. When we do, we correct the article rather than quietly deleting it, and we note what changed and when. If you believe something on this site is inaccurate — particularly if you work for a brand we have written about — send us the evidence through the contact page and we will look at it properly.

This is not professional advice